Monday, January 14, 2008

Adidas



About the company

Adidas ltd AG is a major German sports apparel manufacturer, part of the Adidas Group, consisting of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf and is the second largest sportswear manufacturer in the world. The company was named after its founder, Adolf (Adi) Dassler, in 1948.

Personal Experience
Personally I like the loading bar, it's like a handwriting writing out the word "Impossible is Nothing", perhaps it's their latest quot.

They are using a big space for the content part, they fully use of it. And for the main navigation on the right side, it uses picture instead of just text. This is very good especially for users who don't know much about their product, so from the picture related to the links we may roughly get what we want.

Color Scheme
Nothing much to comment about the color, because the colour black and white which is mostly used in this website represent their brand well.

Grid System



This is a 2 column grid system which is mostly used. For the structure of the navigation is slightly too many part and messy, especially for the links which found in other pages besides the index.

As for me, the logo is slightly too small even this is a well-known brand. The size is almost same for the paragraph size so I think it should be slightly bigger.

1 comment:

Izen New said...

I agree with your comment on Mcdonalds Website. Your friend, Sharon studies this site too. I think Mcdonals Malaysia (http://www.mcdonalds.com.my/) is much better in term of art direction. Colourful, fun graphics, animation and funfair looking...

Among these three websites, I like Häagen-Dazs the most. Make me feel like eating it... very hungry now :b